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01 Final Product Family

Sewingmachine

Sewingmachine

Sewingmachine

Industrial product design · product-family development

[ONE-SENTENCE PROJECT DESCRIPTION]

Project Overview

After our team finished a product research case for Zhongjie, the company wanted to establish a new sub-brand, so we made relevant appearance designs for the products of this sub-brand.


The design was approved by the client and was showcased and initially sold at CIMA 2019. At present, the series has been mass-produced and put into use.

Role
Product Researcher and Designer

Team
Cross-functional collaborators

Responsibilities
Research, systems thinking, prototyping and design decisions

More information

The final design was approved by ZOJE, presented at CIMA 2019 and later moved into mass production. This close-up shows the new product-family language applied to a production-ready machine, combining restrained body surfaces with clear functional detailing around the working area.